山东大学威海新闻传播研究所

作者:   发布时间:2021-04-23 09:56   文章来源:   点击数:

山东大学威海新闻传播研究所
山东大学威海新闻传播研究所是开放式新型科研单位,受山东大学文化传播学院领导,同时挂靠山东大学全球胜任力研究院,现任所长为刘冰博士。
研究所凝聚了一支学科结构合理、善于解决现实问题的高水平研究团队,现有专兼职研究员15人,涵盖高校、政府部门、媒体机构和企事业单位等研究人员,研究成效明显。
研究所致力于媒体融合、数据调查与精确报道、应用新闻传播、  海洋新闻传播  等问题的研究,承接社会调查、市场调查项目,目前主持国家社科基金项目、教育部人文社会科学研究规划基金项目、山东省社会科学规划研究项目等纵向课题10余项,出版著作10余部,发表论文三百余篇,科研成果连续多年获奖。
研究所同时积极开展社会服务,解决政府部门、企事业单位、媒体机构和科研院所提出的新闻传播实务以及与形象宣传、品牌策划、营销传播、企业文化建设、媒体公关等紧密相关的理论和现实问题,帮助提出切实可行的方案。
研究所长期承担山东省委机关报《大众日报》评报工作,为大众网、《青年记者》、威海市海洋发展局、威海广播电视台、中国华电集团、浙江能源集团等提供了专业服务。



About Institute of journalism and communicationat Shandong University
Institute of journalism and communication at Shandong University is a new open scientific research unit. It is led by the school of culture and communication of Shandong University and affiliated with the Institute of global competency of Shandong University. The current director is Dr. Woody Bing Liu.

The Institute has gathered a high-level research team with a reasonable disciplinary structure and good at solving practical problems. At present, there are 15 full-time and part-time researchers, including researchers from universities, government departments, media institutions, enterprises and institutions.

The Institute is committed to the research of media convergence, data investigation and accurate report, applied news communication, marine news communication and other issues, undertakes social investigation and market investigation projects, and currently presides over more than 10 vertical projects, such as national social science fund project, humanities and social science research planning fund project of Ministry of education, social science planning research project of Shandong Province, and publishes more than 10 books and issues More than 300 papers have been published, and scientific research achievements have won awards for many years.

At the same time, the institute actively carries out social services to solve the theoretical and practical problems closely related to image publicity, brand planning, marketing communication, corporate culture construction, media public relations and other issues put forward by government departments, enterprises and institutions, media institutions and scientific research institutes, and help to put forward practical solutions.

The Institute has long been responsible for the evaluation of Dazhong daily, providing professional services for dzwww.com, Youth Journalist, Weihai Ocean Develo pment Bureau, Weihai radio and television station, China Huadian Group, Zhejiang energy group, etc.